We are going to be very aggressive in our future marketing campaigns to help dealers move product.ДЄB: Hunters see a ton of new products each year at the ATA and SHOT shows along with other events. Our marketing team has put together an impressive branding concept. We think next yearвЂ™s (2021) sales will surpass what weвЂ™ve done this year by a pretty significant margin. Our online sales this year (2020) are up more than 500%, and weвЂ™d like to share that success with our dealers. WeвЂ™ve done the testing, and the science is confirmed. JC: Scent Thief is an excellent line for dealers to carry because it is an innovative, proven and patented product. You want them to smell it, get it in their nose, and then youвЂ™ll see them become more relaxed because youвЂ™ve removed the sense of any threatening odors.ДЄB: IвЂ™m a dealer: Why should I carry your products? Scent Thief works with the wind, carrying it to the animalвЂ™s nose. As soon as the animal leaves that scent cone, its sense of smell will return almost immediately. Once the animal gets Scent Thief in their nose, they wonвЂ™t smell anything else. The product enters the animalвЂ™s nose and temporarily relaxes the area of the nose responsible for smell. As you spray, you create a scent cone area around your hunting area.

You want to re-apply every two to three hours, more in extreme heat or wind. It is an all-natural, all-organic formula and can be applied to your clothing, skin, equipment and surrounding area. JC: Scent Thief works by temporarily relaxing the animalвЂ™s nasal epithelium. Across the board, hunters use our product because it allows them to hunt a stand on any wind. We have customers who use it for archery, muzzleloading and rifle hunting. JC: Scent Thief is effective on all animals. We are in our third year of selling to retailers.ДЄB: Scent Thief is not вЂњa bowhunting productвЂќ or pigeonholed to one type of hunting, right? Although great for bowhunters, of course, hunters pursuing everything from predators to big game can benefit from it? Scent Thief is now a proven, patented product with a loyal customer base. Once Russell saw how effective Scent Thief was at eliminating an animalвЂ™s ability to smell, he knew it could be used for all areas of hunting and trapping. Through years of testing, inventor Russell Epperson discovered the best way to keep animals from smelling you was not by trying to cover up or remove the odor from the human body, but by targeting the animalвЂ™s scent receptors. In the early stages of development, Scent Thief was created for trapping. JC: Scent Thief has offices in Overland Park, Kansas, and Butler, Missouri. To give retailers an insiderвЂ™s view, Archery Business talked with Jay Carpenter of Scent Thief about the company and its future.ДЄB: For retailers who may not be familiar with Scent Thief, tell us a little bit about the company and its background. Whether theyвЂ™re pursuing big game or predators, users are discovering Scent ThiefвЂ™s benefits both on the ground or high in a treestand. Scent Thief is gaining notice thanks to an effective method of helping hunters better manage their scent and other odors while in the stand.

Scent thief